Welcome to Lead The Way

Organics Handcrafted with care in Vienna, VA • Est. 2017

Lead The Way Organics is a luxury holistic wellness and lifestyle brand with an emphasis on botanical self-care and intentional living.

Wellness made beautiful.

Organic essentials for your daily rituals.

Lead the Way Organics was founded by Laura Nugent with a simple, powerful mission: to create clean, effective products made with purpose and integrity. What began as a personal journey to eliminate toxins and reconnect with nature has grown into a heartfelt collection of small-batch wellness goods, lovingly handcrafted in Vienna, Virginia.

We believe in the healing power of plants, the wisdom of simplicity, and the joy of caring for yourself with intention. That’s why every formula is made with organic, earth-derived ingredients—free from harmful chemicals and full of natural goodness.

Rooted in community, we proudly collaborate with fellow small businesses, highlight local artisans, and source ingredients and materials locally whenever possible. Every product we offer is a reflection of our values: sustainability, transparency, and a deep respect for nature and one another.

Thank you for supporting our dream and being part of this journey.

From our family to yours—and from the earth to your skin.We’re so glad you’re here.

Be kind to yourself, and always Lead the Way.